Guest posts & guest posting is where a writer who owns his or her own blog creates a unique and original post on another blog or site with a mention of the author and usually their blog at the bottom of the article.
Guest posting can help build brand awareness with a different audience and help drive new traffic to your site. However, on January 20, 2014, Matt Cutts mentioned on his blog that guest blogging has got too spammy and recommends staying away from it if you are only doing it for an SEO advantage.
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