The auto fill forms make the signup process as easy as possible. And the less people have to do, the higher the probability they’ll convert. If you need more information from users than Facebook can provide, you can ask for it by customizing the form.
Keep in mind that Facebook has only released the Lead Generation objective to some advertisers. If you don’t have it yet, don’t fret. You should get it soon.
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Last edited by ecsoft; 05-29-2019 at 02:04 AM..
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