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Gateway pages are pages specially optimized for one search engine and 1-3 keywords. They are also known as "doorway," "bridge," "entry," "jump" or "supplemental" pages. Gateway pages stand on their own, separate from the rest of a site. They usually feature a logo, some text and a link that encourages visitors to enter the site.
At one time Gateway pages provided webmasters with the opportunity to rank high for any keyword with any search engine. Although Gateway pages are still effective for sites with content that's typically overlooked by search engines, they are no longer the "magic solution" to all ranking problems.
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