|
Social media sites are the major drivers of most of the web’s traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers. The tags can affect conversions and click-through rates hugely.
For example, have you ever shared a link on Facebook only to find that the thumbnail was missing, or there was a totally different picture than you expected? Knowing just a little about Open Graph tags can help you tackle these problems.
Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media, so that means it’s worth looking into. Let’s take a look at the most important meta tags for Facebook and how to optimize them for better sharing.
|