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Brand culture is the brand competitiveness of the support
Brand culture is the connotation of the brand, brand spread to the guarantee and support. No cultural connotation of the brand is just like is not the foundation of the building, no matter how gorgeous appearance and tall, someday will collapse with no time. The brand to consumers is a kind of functional requirements in addition to outside of the emotional experience, it is this subtle emotional experience, let the consumer to produce the brand's trust and support
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