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Learn SEO > Title Tag
Title Tag
Title tags, technically called title elements, define the title of a document and are required for all HTML/XHTML documents.
Code Sample
<head>
<title>Example Title</title>
</head>
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword
Best Practices
Less than 70 characters, as this is the limit Google displays in search results.
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