Despite significant progress,

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Despite significant progress, tourism still has some shortcomings. The major issue is that the tourism products are monotonous and not very competitive. This is due to the lack of a sound general zoning plan detailing steps and measures to tap the potential of the locality�s natural environment and its other advantages, which requires the professional knowledge and experience of State management units and enterprises, as well as public awareness. district and its tourism sector's current infrastructure do not meet the demands of modern tourism, primarily because of a shortage of financial resources and ineffective investment attraction. In addition to the lack of funding and professional staff, promoting tourism has not been fostered and, as a result, travel agents and visitors, especially foreigners, do not know about the area.

To reach the full potential of , making it a national tourist site and a highlight of the northwest contributing to economic and tourism development in Son La province, the local hospitality sector has creating highly competitive products based on the area's strengths, which include cultural, ecological and adventure tourism
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