Machine Learning and Its Impact on SEO

[JeniAnderson]

Hi All,

Machine Learning is the way to make computers learn how to perform complex tasks whose processes cannot be easily described by humans, or even tasks that we don’t know how accomplish.

As higher user satisfaction is of critical importance to Google, it means that content quality and user satisfaction with the content of your pages must now be treated by you as an SEO ranking factor.

What SEO needs to prepare?

Ensure visitors arrive on the appropriate landing pages in your site, which reduce their likeliness to bounce back to the search engine results page (SERP). At the same time, high bounce rates would become easily detectable.

Add videos, guides, or additional products on your landing pages to capture the attention of visitors.

Sell other parts of your website by showing related content on your landing page that would keep visitors interested in the rest of your website.

Machine learning algorithms will adapt in real-time, which means you need to be alert and aware about your all-time competition in the search engine rankings.

Optimize better for conversions. If your visitors are accomplishing their goals on your website, your conversions will increase and encourage them on those situations.

Thus, the impact of machine learning on SEO is understanding what google want to use it for. Kindly make a note of such cases and act accordingly for improved ratings and page rankings in Search Engine Result Pages (SERPs).