SEO vs PPC

[bizlocalpages]

Hello Community Member :-

Many people say SEO is tougher than PPC. I agree. PPC is a numbers game. You are basically looking at the most optimal value for CPC (cost-per-click) and conversion rates at the landing page for a given keyword with purchase intent.

SEO isn’t a numbers game. Neither can it be specifically codified into one set of activities. SEO is more of an art that requires tactful thinking and perfectly executed strategy. You do quality work on your website, away from your website, on social networks, and a host of other things to create the best ambiance to achieve higher ranking. Sometimes it works, sometimes it doesn’t, but when it works, it generally yields a much higher ROI than PPC.