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NEW YORK -- In contrast to other kitchen electrics, juice extractors create a little bit of business from the U.S. And there are just about half a dozen established brands in the class.
But these brands come in heavy-hitting providers like Braun, Hamilton Beach/ Proctor-Silex, Salton/Maxim, Sunbeam-Oster and Waring, and customer interest seems to be rising "The continuing health trend means that juice extractors are a favorite kitchen appliance using a loyal following, that continues to rise," reported Kim Ellwein, merchandise director for Oster appliances in Sunbeam Corp. "It is the health-conscious customer we aim with our Oster juice extractor."
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Ellwein added that, in comparison to other product lines from the Sunbeam-Oster secure, juice extractors do not rank high in device sales. "However, the margins are exceptional," she explained.
Industry sources estimate the juice-extractor company at $123 million in retail in 1996. Revenue reported for 1996 represent a marketplace about 70 percent lower than what it was when it appeared in the early 1990s, nevertheless.
At that moment, according to a retailer, the juice extractor firm exploded, largely due to the launching of infomercials for its Juiceman juice extractor, currently fabricated by Salton/Maxim.
"After Juiceman went retail, a lot more players entered the company," he explained. "In 1995 and 1996, the company watched some shakeout, and just the most powerful providers stay." .
However, the juice extractor industry now is far ahead of where it had been two decades back, based on Doug Frazier, director of customer sales at Waring. He explained the retail market flushed throughout the deluge of merchandise which were available five decades back.
"The marketplace continues to get stronger, and we have noticed a substantial quantity of action in the high end," he explained.
Juice extractor earnings at Waring Products at 1996 were up 18 percent over 1995, based on Larry Casalino, merchandise director over juicer solutions. "And we expect them to boost an extra 10 percent in 1997," he explained.
Frazier stated Waring expected great, steady increase in the category. "I doubt we will find any more dramatic spikes in the company," he added.
"And in the end, the class will achieve a more mature phase and also the earnings increases we are discovering now will likely level off a little." .
Waring was producing juice extractors under its brand name for approximately 20 decades, and purchased the Acme title and tooling about 11 decades back. Waring juice extractors target both consumer and commercial markets, while Acme juice extractors mostly aim the industrial industry.
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"We are in the process of enlarging the SKU count of Waring juice extractors, also will present products in many different new colors in the Gourmet Show," Frazier said.
Hamilton Beach/Proctor Silex introduced a 200-watt juice extractor past summer, but increasing customer demand for stronger motors directed the company to update the engine to 300 watts. The unit that was powerful was released in January.
"More electricity is exactly what customers are searching for," explained Dave Kerr, senior product director at Hamilton Beach/Proctor-Silex. "And from a competitive perspective, we needed to move up" .
Revenue of Hamilton Beach juice extractors doubled between 1995 and 1996. "This wasn't from a tremendous sales foundation," Kerr explained, "but represents substantial expansion just the same." He added that additional, double-digit expansion was anticipated for 1997.
Ellwein in Sunbeam said raising consciousness of this group means customers generally have an concept about what they need before entering shops. "Juice extractors are a destination buy," she explained.
She included that attributes driving earnings incorporate a strong engine, large juice capability, continual feed capacity, and dishwasher-safe elements for simple cleanup.
"Consumer awareness is extremely high," based on a product manager for a Northwest-based department store chain. "The Juiceman infomercials still run all of the time and pull across the entire group," he added.
Retailers report the feedback they get from customers puts performance near the peak of the listing of important capabilities. One explained that functionality is the principal concern of consumers on the marketplace for juice extractors, which cost was secondary.
"Consumers are interested in a powerful engine, and they wish to get maximum return concerning juice out of produce," he explained.
The worth of features like electricity and effortless cleanup was recognized by the majority of players in the company. Other characteristics are introduced also.
Braun's MP80 juice extractor can extract pulp a feature designed particularly for continuous processing of large amounts.
The detachable, swing-out pulp container was created to create cleanNEW YORK -- compared to other kitchen electrics, juice extractors create a little bit of business from the U.S. And there are just about half a dozen established brands in the class.
But these brands come in heavy-hitting providers like Braun, Hamilton Beach/ Proctor-Silex, Salton/Maxim, Sunbeam-Oster and Waring, and customer interest seems to be rising "The continuing health trend means that juice extractors are a favorite kitchen appliance using a loyal following, that continues to rise," reported Kim Ellwein, merchandise director for Oster appliances in Sunbeam Corp. "It is the health-conscious customer we aim with our Oster juice extractor." .

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Ellwein added that, in comparison to other product lines from the Sunbeam-Oster secure, juice extractors do not rank high in device sales. "However, the margins are exceptional," she explained.
Industry sources estimate the juice-extractor company at $123 million in retail in 1996. Revenue reported for 1996 represent a marketplace roughly 70 percent lower than what it was when it appeared in the early 1990s, nevertheless.
At that moment, according to a retailer, the juice extractor firm exploded, largely due to the launching of infomercials for its Juiceman juice extractor, currently fabricated by Salton/Maxim.