Digital Marketing Data for Data-Driven Success

[sahithya]

Let's understand these terms:

Sales Revenue - This refers to the total amount of money generated from the sales of products or services during a specific period of time.

Customer Retention Rate - This is the percentage of customers that continue to do business with a company over a specific period of time.

Social Media Engagement - This metric refers to the level of
interaction between a brand and its audience on social media
platforms, including likes, shares, comments, & DM. Engagement is a key indicator of brand awareness, customer loyalty, and overall engagement.

Cost per click - This metric measures the cost incurred by a marketer each time a user clicks on one of their ads. It helps marketers optimize their ad spend and improve the ROI of their campaigns.

Site traffic - This refers to the number of visitors a website
receives over a specific period of time. It helps in understanding the performance of their website and the effectiveness of their online marketing efforts.

ROAS - This stands for "return on ad spend" and is a metric used to measure the effectiveness of advertising campaigns. It measures the amount of revenue generated for each dollar spent on advertising.

Conversion Rates - This metric measures the percentage of visitors to a website that complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.