02-25-2016, 06:21 AM
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#4 |
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Join Date: Apr 2013
Posts: 382
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The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released.
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