What is “Bad Link Building”?

[alfredalgar]

if you’re talking about link building you are probably talking about SEO and building links in order to improve your rankings on Google (and other search engines of course!). Over the years the practice of link building has included several different strategies which Google has ruled to be spammy and has killed off one way or another.

You do of course have the right to build links to your website in whatever way you want. But if you want to rank well in Google, then you’re going to have to play by their rules. So here’s a quick run-down of the less favorable options.