What is Google My Business?

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1. How Google My Business Works
Google effectively composes local business listings based on several different sources. These include user edits, third party providers, verified business owner information, and several other sources compiled into Google's business listings. When you create and make edits to your Google My Business profile, Google will ask you to verify your account by entering a PIN. The PIN can be either sent to the organization's physical address or phone number.

2. Benefits of Verifying Your Account
Once you enter the PIN and verify the local listing for your business, you are allowed to enhance your profile page to new heights. When you verify your business listing, you have the opportunity to greatly expand your brand reach and share much more information with Google and your prospective target audience. Specifically, verifying your account allows you to:

Add personal business photos
Write detailed business descriptions
Create business reviews
Post updated business hours and location information
Upload videos to your profile
Offer your audience and customers coupons
Produce real-updates for your business, such as weekly specials.
3. Google My Business Dashboard
The Google My Business dashboard allows you to do the following:

Effectively manage and easily up date your most recent and current business information on Google
Increase your company's brand recognition through Google+ page.
When your customers or audience members follow your business page, they can offer feedback, reviews, and even make posts to your business profile. In addition, your audience can use the +1 button to endorse your services and products, which will show their support on Google Search, Google +, Google Maps, and on advertisements.
Track your organization's insights and engagement for Google+ posts and pages
Manage and review metrics and information from your businesses' YouTube channels and Google Analytics account&
Seamlessly start and manage the performance of your Google AdWords Express campaigns.
4. Additional Local Business

5. Understand the Limitations