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Join Date: May 2016
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Like most things PPC, your CPA is specifically influenced by your Quality Score, Google's immeasurably imperative metric in view of the nature of your watchwords, promotions, and points of arrival. When all is said in done, the higher your Quality Score, the lower your expenses – actually, for every point your score is over the normal Quality Score of 5, your CPA will drop around 16%.
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