10-22-2016, 03:00 AM
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#17 |
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Registered User
Join Date: Jul 2015
Posts: 260
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Cost-per click is important because it is the number that is going to determine the financial success of your paid search campaigns, and how much AdWords will cost for you.
Your return on investment, whether you're over- or underpaying for each action, will be determined by how much you are paying for clicks, and by what kind of quality you are getting for that investment.
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