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How to Do Keyword Research for SEO:
Step 1: Make a list of important, relevant topics based on what you know about your business. Step 2: Fill in those topic buckets with keywords. Step 3: Research related search terms. Step 4: Check for a mix of head terms and long-tail keywords in each bucket. Step 5: See how competitors are ranking for these keywords. Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list.
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