05-08-2017, 02:18 AM
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Anchor text is used for hyperlinking your webpage through a keyword. There are different classifications of anchor text that are used within the search engine optimization community such as the following:-
1. Exact Match - An anchor that is used with a keyword that mirrors the page that is being linked to. Example: "search engine optimization" is an exact match anchor because it's linking to a page about "search engine optimization. 2. Partial Match - An anchor that is used with a keyword and a variation that mirrors the page that is being linked to. Example: "different search engine optimization techniques" is a partial match anchor when it's linking to a page about "search engine optimization". 3. Branded - A brand that is used as the anchor. "Wikipedia" is a branded anchor text. 4. Naked Link - A URL that is used as an anchor. "www.wikipedia.com" is a naked link anchor. 5. Generic - A generic word or phrase that is used as the anchor. "Click here" is a generic anchor. Other variations may include "go here", "visit this website", etc. 6. Images - Whenever an image is linked, Google will use the "ALT" tag as the anchor text.
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