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TOP-20 by eCPM in Adult Games: Austria #1

Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.

TOP-20 countries by eCPM:

1. 🇦🇹 Austria — $84.5
2. 🇱🇺 Luxembourg — $79.1
3. 🇩🇪 Germany — $76.3
4. 🇬🇧 United Kingdom — $72.5
5. 🇸🇪 Sweden — $68.9
6. 🇦🇺 Australia — $64.3
7. 🇨🇭 Switzerland — $62.7
8. 🇫🇷 France — $59.1
9. 🇧🇪 Belgium — $54.8
10. 🇵🇹 Portugal — $53.6
11. 🇪🇸 Spain — $49.2
12. 🇭🇺 Hungary — $47.1
13. 🇫🇮 Finland — $45.8
14. 🇺🇸 United States — $36.9
15. 🇮🇹 Italy — $32.7
16. 🇵🇱 Poland — $31.4
17. 🇳🇱 Netherlands — $28.5
18. 🇩🇰 Denmark — $26.9
19. 🇨🇦 Canada — $24.7
20. 🇸🇰 Slovakia — $19.8

Insights for affiliates:

• Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
• Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
• Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.