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[LosPollos]

TOP-20 by eCPM in Adult Games: Austria #1

Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.

TOP-20 countries by eCPM:

1. 🇦🇹 Austria — $84.5
2. 🇱🇺 Luxembourg — $79.1
3. 🇩🇪 Germany — $76.3
4. 🇬🇧 United Kingdom — $72.5
5. 🇸🇪 Sweden — $68.9
6. 🇦🇺 Australia — $64.3
7. 🇨🇭 Switzerland — $62.7
8. 🇫🇷 France — $59.1
9. 🇧🇪 Belgium — $54.8
10. 🇵🇹 Portugal — $53.6
11. 🇪🇸 Spain — $49.2
12. 🇭🇺 Hungary — $47.1
13. 🇫🇮 Finland — $45.8
14. 🇺🇸 United States — $36.9
15. 🇮🇹 Italy — $32.7
16. 🇵🇱 Poland — $31.4
17. 🇳🇱 Netherlands — $28.5
18. 🇩🇰 Denmark — $26.9
19. 🇨🇦 Canada — $24.7
20. 🇸🇰 Slovakia — $19.8

Insights for affiliates:

• Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
• Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
• Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.

[LosPollos]

TOP-20 by eCPM in TikTok Dating: Ireland #1

Ireland pulled away from the pack: $85.3 versus $77.1 for second-place Austria. This week the country took first place by eCPM in TikTok Dating, and the gap with the rest of the top is real.

TOP-20 by eCPM :

1. 🇮🇪 Ireland: $85.3
2. 🇦🇹 Austria: $77.1
3. 🇮🇱 Israel: $55.4
4. 🇧🇪 Belgium: $53.1
5. 🇨🇭 Switzerland: $51.7
6. 🇦🇺 Australia: $46.8
7. 🇷🇸 Serbia: $45.6
8. 🇫🇷 France: $44.9
9. 🇩🇪 Germany: $43.8
10. 🇳🇴 Norway: $42.3
11. 🇪🇸 Spain: $41.1
12. 🇰🇼 Kuwait: $40.8
13. 🇩🇰 Denmark: $39.4
14. 🇸🇪 Sweden: $39.2
15. 🇺🇸 United States: $38.7
16. 🇳🇱 Netherlands: $36.8
17. 🇬🇷 Greece: $31.7
18. 🇨🇦 Canada: $28.9
19. 🇳🇿 New Zealand: $28.2
20. 🇵🇹 Portugal: $27.4

Insights for affiliates:

• Pay special attention to the first seconds of the video: a strong visual hook (animals, humor, unexpected situations) helps boost retention and audience engagement.
• Do not limit yourself to Dublin, test Cork and Galway, where traffic cost and competition may turn out to be lower.

[LosPollos]

TOP-20 by eCPM in Gay Dating: Germany #1

Germany is 84 million people and one of the most valuable dating markets in Europe. This week it ranks first by eCPM at $78.9.

TOP-20 countries by eCPM:

1. 🇩🇪 Germany: $78.9
2. 🇦🇺 Australia: $76.4
3. 🇨🇭 Switzerland: $66.3
4. 🇩🇰 Denmark: $63.5
5. 🇬🇧 United Kingdom: $53.2
6. 🇧🇪 Belgium: $40.1
7. 🇺🇸 USA: $36.6
8. 🇳🇱 Netherlands: $36.6
9. 🇨🇿 Czechia: $33.5
10. 🇳🇿 New Zealand: $30.7
11. 🇵🇹 Portugal: $26.8
12. 🇨🇴 Colombia: $23.1
13. 🇦🇹 Austria: $21.9
14. 🇸🇪 Sweden: $17.8
15. 🇨🇦 Canada: $17.4
16. 🇫🇷 France: $16.3
17. 🇮🇹 Italy: $15.9
18. 🇪🇸 Spain: $15.6
19. 🇬🇷 Greece: $14.6
20. 🇹🇷 Turkey: $14.5

Insights for affiliates:

• If you have the idea to use adult content in your ads, animated characters often turn out to be an effective tool: they lower the perception barrier and at the same time keep audience engagement high.
• The «femboy» trend: the look of guys with a feminine and refined appearance. In your creatives it is worth putting the emphasis on exactly this type, since right now it is in demand and draws the attention of the target audience.

[LosPollos]

TOP-20 by eCPM in TikTok Dating: Denmark #1

Denmark is a small Scandinavian market that takes the #1 spot this week in eCPM at $86.4, outrunning the big GEOs.

TOP-20 by eCPM:

1. 🇩🇰 Denmark — $86.4
2. 🇦🇺 Australia — $77.8
3. 🇫🇮 Finland — $62.3
4. 🇨🇦 Canada — $46.2
5. 🇳🇿 New Zealand — $37.1
6. 🇺🇸 United States — $34.4
7. 🇩🇪 Germany — $33.6
8. 🇫🇷 France — $29.7
9. 🇵🇹 Portugal — $28.8
10. 🇬🇷 Greece — $26.9
11. 🇮🇪 Ireland — $26.5
12. 🇨🇭 Switzerland — $25.9
13. 🇳🇱 Netherlands — $25.2
14. 🇨🇿 Czech Republic — $22.8
15. 🇬🇧 United Kingdom — $22.1
16. 🇲🇩 Moldova — $20.9
17. 🇭🇺 Hungary — $19.6
18. 🇧🇪 Belgium — $19.1
19. 🇸🇻 El Salvador — $18.8
20. 🇺🇦 Ukraine — $18.4

Insights for affiliates:

• In your creatives, chase watch-through and clicks to bio, not cheap CPM.
• If you have working creatives for Denmark, you can adapt them for TikTok and drive traffic through our Smartlink.

[LosPollos]

TOP-20 by eCPM in iGaming: Mexico #1

Mexico is the largest gambling market in Latin America, with a mobile-first audience and a habit of paying through local systems (OXXO, SPEI, Mercado Pago). This week, Mexico ranks 1st by eCPM at $96.7.

TOP-20 countries by eCPM:

1. 🇲🇽 Mexico — $96.7
2. 🇦🇹 Austria — $86.3
3. 🇨🇿 Czech Republic — $85.2
4. 🇮🇳 India — $84.7
5. 🇬🇧 UK — $72.5
6. 🇨🇦 Canada — $59.8
7. 🇳🇱 Netherlands — $50.6
8. 🇩🇪 Germany — $48.5
9. 🇦🇺 Australia — $46.9
10. 🇲🇾 Malaysia — $43.0
11. 🇪🇬 Egypt — $40.8
12. 🇸🇦 Saudi Arabia — $33.3
13. 🇺🇸 USA — $29.4
14. 🇹🇿 Tanzania — $28.1
15. 🇿🇦 South Africa — $27.1
16. 🇹🇷 Turkey — $26.6
17. 🇪🇸 Spain — $25.0
18. 🇫🇷 France — $23.0
19. 🇵🇰 Pakistan — $22.8
20. 🇮🇹 Italy — $22.7

Insights for affiliates:

• The FIFA World Cup is over, which means traffic will start getting cheaper, and part of the players will gradually switch from betting to casino.
• Right now Olympus, Book of Dead, and Sweet Bonanza are on top, so the main focus in creatives should be on them.
• On creatives it’s important to show the available local payment methods (Oxxo, Mercado Pago, Spei), because for a gambling audience this is a signal of “local, familiar payment options”.

[LosPollos]

TOP-20 by eCPM in Facebook Dating: United Kingdom #1

The United Kingdom took first place with room to spare, finishing 9% ahead of Australia and almost two and a half times above the United States. This week, the United Kingdom ranks 1st by eCPM at $86.5.

TOP-20 countries by eCPM:

1. 🇬🇧 United Kingdom — $86.5
2. 🇦🇺 Australia — $79.2
3. 🇩🇪 Germany — $73.4
4. 🇧🇪 Belgium — $71.8
5. 🇪🇪 Estonia — $69.5
6. 🇦🇹 Austria — $64.1
7. 🇨🇦 Canada — $62.7
8. 🇸🇪 Sweden — $58.3
9. 🇫🇮 Finland — $56.9
10. 🇨🇭 Switzerland — $52.4
11. 🇳🇿 New Zealand — $47.1
12. 🇮🇪 Ireland — $45.8
13. 🇸🇮 Slovenia — $43.6
14. 🇩🇰 Denmark — $39.2
15. 🇨🇿 Czech Republic — $37.1
16. 🇺🇸 United States — $34.8
17. 🇵🇱 Poland — $26.5
18. 🇳🇱 Netherlands — $23.9
19. 🇨🇾 Cyprus — $17.4
20. 🇳🇴 Norway — $15.8

Insights for affiliates:

• Videos shot on a regular phone without studio lighting (that home recording feel) work far better than overexposed glossy images.
• If you run your own prelanders, test how they display in the Facebook in-app browser, since many users will open them right there.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Netherlands #3

Hi everyone, this week we’ve got Casual Dating, and third place here goes to the Netherlands. It’s an interesting GEO: small on volume, but with an solvent audience and a steady CR. This week, the Netherlands ranks 3rd by eCPM at $68.3.

TOP-20 countries by eCPM:

1. 🇦🇺 Australia — $76.3
2. 🇬🇧 United Kingdom — $72.1
3. 🇳🇱 Netherlands — $68.3
4. 🇬🇷 Greece — $67.2
5. 🇩🇪 Germany — $65.1
6. 🇮🇱 Israel — $64.6
7. 🇧🇪 Belgium — $63.8
8. 🇵🇹 Portugal — $58.3
9. 🇦🇹 Austria — $57.3
10. 🇨🇿 Czech Republic — $56.2
11. 🇨🇦 Canada — $54.1
12. 🇫🇷 France — $50.1
13. 🇮🇹 Italy — $46.8
14. 🇪🇸 Spain — $41.5
15. 🇵🇱 Poland — $31.1
16. 🇮🇩 Indonesia — $22.6
17. 🇺🇸 United States — $20.8
18. 🇹🇷 Turkey — $19.5
19. 🇧🇷 Brazil — $19.1
20. 🇻🇳 Vietnam — $18.7

Insights for affiliates:

• Regular real life photos work in creatives, not glossy ones: a bike instead of a car, a kitchen instead of a pool view, a real person instead of a studio model.
• The Netherlands hosts a lot of VPN services, so part of the traffic with Dutch IPs is not really from NL: it’s better to target Dutch browser language.

[LosPollos]

TOP 20 by eCPM in Adult Dating: Finland #2

Hi everyone! This week Finland takes second place in our eCPM ranking in Adult Dating with a score of $71.3.

TOP 20 by eCPM:

1. 🇦🇺 Australia — $76.7
2. 🇫🇮 Finland — $71.3
3. 🇩🇰 Denmark — $64.5
4. 🇬🇧 United Kingdom — $55.8
5. 🇦🇹 Austria — $53.6
6. 🇸🇮 Slovenia — $53.1
7. 🇳🇿 New Zealand — $49.5
8. 🇬🇷 Greece — $45.7
9. 🇨🇦 Canada — $41.8
10. 🇭🇷 Croatia — $39.7
11. 🇺🇸 United States — $38.3
12. 🇸🇪 Sweden — $37.2
13. 🇨🇿 Czech Republic — $36.7
14. 🇩🇪 Germany — $34.9
15. 🇮🇪 Ireland — $34.5
16. 🇵🇹 Portugal — $32.4
17. 🇧🇪 Belgium — $31.2
18. 🇮🇱 Israel — $29.5
19. 🇫🇷 France — $28.7
20. 🇨🇭 Switzerland — $26.5

Insights for affiliates:

• Using Finnish symbols, flags, or recognizable local landscapes has a better effect on CR.
• Finns speak English well, so English creatives can work here just as well as Finnish ones, and it’s worth testing both options.
• Facebook and Instagram show good conversion in Finland, so social media is worth treating as a working tool.

[LosPollos]

Scam alert: people are impersonating Lospollos support and asking partners for money

We've seen a number of people impersonating Lospollos support managers and asking partners to pay for account approval. To be clear:

Lospollos does not charge for accounts. We never have, and we never will. No registration fee, no approval fee, no "activation", "verification" or "priority review" payment. Anyone asking you for money to open or keep a Lospollos account is not from Lospollos.

How approval actually works: you submit a registration at lospollos.com, our team picks it up within 24 hours (usually much faster), and that's it. No payment at any stage. Having an account is free and will always stay that way.

Our team only contacts partners from official @lospollos.com addresses and the contacts listed on lospollos.com. If you're not sure a message is really from us, ask your manager or write to [email protected] before replying.

If someone asks you for money to get an account, report it to [email protected] — tell us when and how they reached you, their username or handle, and attach screenshots if you have them, so we can work on getting those accounts taken down.

Thanks for helping us keep the network safe.

[LosPollos]

TOP 20 by eCPM in Adult Games: Canada #1

Canada is a classic Tier-1 market with an expensive click and an audience that pays inside the game without hesitation. This week Canada takes 1st place by eCPM with a score of $86.4.

TOP 20 by eCPM:

1. 🇨🇦 Canada — $86.4
2. 🇨🇿 Czech Republic — $79.1
3. 🇸🇮 Slovenia — $75.3
4. 🇫🇷 France — $72.9
5. 🇮🇱 Israel — $68.4
6. 🇨🇭 Switzerland — $65.1
7. 🇦🇺 Australia — $63.7
8. 🇪🇸 Spain — $59.2
9. 🇸🇰 Slovakia — $54.8
10. 🇩🇪 Germany — $51.6
11. 🇧🇪 Belgium — $48.3
12. 🇱🇹 Lithuania — $46.9
13. 🇵🇱 Poland — $42.5
14. 🇧🇬 Bulgaria — $37.1
15. 🇬🇧 United Kingdom — $34.6
16. 🇺🇸 United States — $31.8
17. 🇮🇹 Italy — $29.5
18. 🇭🇺 Hungary — $27.4
19. 🇳🇱 Netherlands — $25.6
20. 🇸🇪 Sweden — $21.9

Insights for affiliates:

• Canada lives in 6 time zones, so it’s worth setting delivery by the user’s local time and splitting the country into separate campaigns by time zone, so each one runs in its own evening prime.
• English-speaking Canada is closer to the US in taste, while Quebec is closer to France, so in creative aggregator services look not only at Canada but also at the neighboring GEOs: the US and France.

[LosPollos]

TOP 20 by eCPM in TikTok Dating: Australia #1

Hi everyone, have a great week! Today our weekly eCPM digest covers the TikTok Dating vertical. Australia takes first place with a score of $78.5.

TOP 20 countries by eCPM:

1. Australia — $78.5
2. Denmark — $70.4
3. Czech Republic — $66.7
4. Canada — $64.2
5. Switzerland — $60.5
6. Germany — $58.8
7. Sweden — $56.4
8. Finland — $52.3
9. Belgium — $46.9
10. Italy — $43.5
11. Ireland — $41.2
12. Malaysia — $38.7
13. Greece — $36.4
14. United Kingdom — $34.8
15. Spain — $33.2
16. Austria — $31.5
17. Poland — $29.8
18. Netherlands — $28.7
19. Israel — $27.3
20. Norway — $25.6

Insights for affiliates:

• After Australia introduced a strict 16+ age limit, the social media audience became older and, as a result, more solvent.
• Android users in Australia spend 1 hour 14 minutes a day in TikTok, a record among all social networks in the country. The same person will see several of your videos in one evening, so you can rotate and test creatives faster.
• More than 80% of the population lives on the east coast, so the prime time for posting is 19:00-22:00 Sydney time.

[LosPollos]

TOP-10 by eCPM in iGaming: Egypt #1

Hi everyone! This week our eCPM top is led by Egypt at $98.6 in the iGaming vertical, ahead of the UK, Germany, and the US.

TOP-10 countries by eCPM:

1. Egypt — $98.6
2. UK — $90.4
3. Germany — $82.7
4. Poland — $76.5
5. USA — $68.2
6. Netherlands — $62.4
7. Malaysia — $56.8
8. Sweden — $51.5
9. Indonesia — $46.2
10. Ethiopia — $42.0

Insights for affiliates:

• Egyptian symbols in your creative (pyramids, hieroglyphs, Anubis) catch the eye instantly and hook the audience.
• Putting the local payment methods Egyptians actually use (Vodafone Cash, InstaPay, Fawry) on your creative builds trust right away.
• Machine translation into Arabic usually gives you the literary version, and locals spot that kind of creative immediately, which kills your CR. That is why English works better for gambling creatives in Egypt: it looks native and familiar to the audience.