What is difference between Google Adwords and Bing Ads.? - Site Owners Forums

john-matthew · 02-21-2018, 02:30 AM

What is the difference between Google Adwords and Bing Ads.? Which is the best?

sasifive · 02-21-2018, 02:46 AM

TLDR Comparison
If you have less money to spend or work in a competitive industry, Bing might be a better option for you. You’ll reach less people, but potentially get more for the money you spend. You have to decide if the time lag is worth the savings.

Google is a great option if you want to reach more people and hope for an ad platform that’s easier and faster to manage. There are also more options for extensions here which boosts visibility. If you plan on remarketing, AdWords functionality is far superior.

Remarketing
There’s a significant difference between the remarketing functionality in Bing vs AdWords. Right now, Google takes the cake for speed, targeting and their offline Editor. Now, I’m not saying that Bing won’t catch up but, for the time being, their remarketing section needs some work.

wellliving · 02-21-2018, 02:56 AM

HI

Ad Location – this is a fundamental difference but still just as important to understand. When you advertise using Bing Ads, your ads will be located on Bing, Yahoo and their partners. When you use Google AdWords for ad placement, they will be located on Google at their partners.
Description Text – on Google you have two separate lines for your ad description while with Bing you have one longer line (71 character limit). When writing your copy, make sure it is written well, and sounds good on both.
Budget – both Google AdWords and Bing Ads allow for users to adjust and limit their ad spend on a daily basis. Bing also has a monthly ad spend limit setting that some users prefer. Pay attention that Bing Ads have different minimums for budgets and bids. This could become an issue if you are used to the setup of Google AdWords.
Negative Keywords – Bing does not utilize broad match negative keywords. If you utilize this feature within Google and then try to convert, your keywords will act as phrase match negative keywords instead.
Targeting – some of the targeting options (time of day, location, etc.) for each platform have significant differences. Be sure to review these options within each platform as your settings in one will most likely not work in the other. You will need to adjust.

https://www.welllivingshop.com/shop-all/

nathanleo · 07-21-2022, 05:16 AM

Bing Ads can reach an older, more educated, and higher-income audience, and the search engine tends to have higher CTRs for the financial services industry. Bing's Ads tend to be cheaper than Google's.

02-21-2018, 02:30 AM	#1
john-matthew Registered User Join Date: Feb 2018 Posts: 9	What is difference between Google Adwords and Bing Ads.? What is the difference between Google Adwords and Bing Ads.? Which is the best? __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

02-21-2018, 02:46 AM	#2
sasifive Registered User Join Date: Jan 2018 Posts: 133	TLDR Comparison If you have less money to spend or work in a competitive industry, Bing might be a better option for you. You’ll reach less people, but potentially get more for the money you spend. You have to decide if the time lag is worth the savings. Google is a great option if you want to reach more people and hope for an ad platform that’s easier and faster to manage. There are also more options for extensions here which boosts visibility. If you plan on remarketing, AdWords functionality is far superior. Remarketing There’s a significant difference between the remarketing functionality in Bing vs AdWords. Right now, Google takes the cake for speed, targeting and their offline Editor. Now, I’m not saying that Bing won’t catch up but, for the time being, their remarketing section needs some work. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

02-21-2018, 02:56 AM	#3
wellliving Registered User Join Date: Dec 2015 Location: USA Posts: 743	HI Ad Location – this is a fundamental difference but still just as important to understand. When you advertise using Bing Ads, your ads will be located on Bing, Yahoo and their partners. When you use Google AdWords for ad placement, they will be located on Google at their partners. Description Text – on Google you have two separate lines for your ad description while with Bing you have one longer line (71 character limit). When writing your copy, make sure it is written well, and sounds good on both. Budget – both Google AdWords and Bing Ads allow for users to adjust and limit their ad spend on a daily basis. Bing also has a monthly ad spend limit setting that some users prefer. Pay attention that Bing Ads have different minimums for budgets and bids. This could become an issue if you are used to the setup of Google AdWords. Negative Keywords – Bing does not utilize broad match negative keywords. If you utilize this feature within Google and then try to convert, your keywords will act as phrase match negative keywords instead. Targeting – some of the targeting options (time of day, location, etc.) for each platform have significant differences. Be sure to review these options within each platform as your settings in one will most likely not work in the other. You will need to adjust. https://www.welllivingshop.com/shop-all/ __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

07-21-2022, 05:16 AM	#4
nathanleo Registered User Join Date: Jul 2017 Posts: 2,060	Bing Ads can reach an older, more educated, and higher-income audience, and the search engine tends to have higher CTRs for the financial services industry. Bing's Ads tend to be cheaper than Google's. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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