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[LosPollos]

TOP-20 by eCPM in Adult Games: Austria Takes Second Place

Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.

TOP-20 Countries by eCPM (Adult Games):
🇳🇿 New Zealand — $79.1
🇦🇹 Austria — $70.3
🇦🇺 Australia — $65.4
🇮🇹 Italy — $59.8
🇺🇸 USA — $52.6
🇨🇦 Canada — $51.8
🇧🇪 Belgium — $47.3
🇫🇷 France — $45.8
🇩🇪 Germany — $41.2
🇬🇧 United Kingdom — $37.5
🇳🇱 Netherlands — $36.9
🇪🇸 Spain — $34.7
🇬🇷 Greece — $31.8
🇹🇷 Turkey — $29.4
🇮🇱 Israel — $26.3
🇨🇭 Switzerland — $24.1
🇯🇵 Japan — $23.8
🇵🇹 Portugal — $19.5
🇵🇱 Poland — $16.4
🇨🇿 Czech Republic — $13.7

Key patterns:

• Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
• Adult content is legal in Austria, as long as you comply with advertising platform policies.
• Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
• The average age is around 42, meaning there’s a large, solvent adult audience.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Australia Takes the Lead
The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):
Australia — $67.9
New Zealand — $58.5
Denmark — $54.2
Slovenia — $53.6
Belgium — $49.8
United Kingdom — $48.3
Switzerland — $46.9
Canada — $44.7
USA — $44.2
Israel — $42.8
Finland — $39.5
Norway — $36.4
Germany — $33.5
Austria — $31.1
Croatia — $28.3
Luxembourg — $25.7
Sweden — $23.2
Netherlands — $21.9
Ireland — $20.4
Kazakhstan — $19.6

Insights for affiliates:

- Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns.
- Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
- New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative.

[LosPollos]

TOP-20 by eCPM in iGaming: Italy #1
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.

TOP-20 countries by eCPM (iGaming):

Italy — $186.5
Azerbaijan — $180.1
Switzerland — $126.5
Australia — $119.5
Egypt — $87.8
United Kingdom — $61.1
Netherlands — $55.8
Spain — $49.4
GCC — $38.8
Turkey — $37.8
Canada — $34.4
Germany — $33.7
USA — $32.6
Poland — $30.8
Russia — $27.7
France — $25.1
Brazil — $22.2
Austria — $22.0
Sweden — $21.1
Belgium — $19.8

Insights for affiliates:

- Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
- Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
- There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.

[LosPollos]

TOP-20 by eCPM in Сams: USA #1

Today is Friday, which means it’s time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.

TOP-20 countries by eCPM (Cams):

United States — $79.1
Czech Republic — $68.3
Switzerland — $67.4
Germany — $63.9
Israel — $58.1
Slovakia — $56.2
Australia — $49.6
Belarus — $47.1
Belgium — $42.3
France — $39.6
United Kingdom — $35.7
Greece — $32.8
Turkey — $29.6
Italy — $27.5
Poland — $23.1
Sweden — $19.4
Russia — $17.6
Ireland — $14.9
Canada — $12.7
Portugal — $11.4

Insights for affiliates:

- Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
- Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
- Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the user’s device and attract attention without the banner ads’ aggressiveness.
- It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Denmark #4

This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.

TOP-20 countries by eCPM (Adult Dating):
Australia — $63.9
New Zealand — $59.1
Canada — $47.6
Denmark — $46.2
Switzerland — $45.3
United Kingdom — $41.6
United States — $41.3
Slovenia — $40.2
Austria — $39.9
Norway — $39.2
Germany — $37.1
Belgium — $35.4
Sweden — $31.8
Croatia — $31.5
Ireland — $29.4
Indonesia — $28.3
Luxembourg — $27.4
Finland — $26.6
Israel — $25.2
Greece — $23.7

Insights for affiliates:
- CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
- Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.

[LosPollos]

TOP-20 by eCPM in TikTok: Germany #1

This week, Germany and the Dating vertical lead our eCPM TOP. TikTok remains the key traffic source for this GEO, and the funnel in Germany is fully optimized for TikTok. The creatives on the Smartlink are tailored to a broad TikTok audience, ensuring optimal conversion and efficient Smartlink distribution.

TOP-20 Countries by eCPM (TikTok):

1. Germany — $89.7
2. New Zealand — $73.4
3. Switzerland — $67.6
4. United States — $56.5
5. Belgium — $50.7
6. Australia — $44.6
7. Denmark — $43.1
8. France — $38.3
9. Austria — $36.9
10. Portugal — $35.8
11. Luxembourg — $32.5
12. Norway — $32.7
13. United Kingdom — $32.2
14. Canada — $31.3
15. Ireland — $31.1
16. Spain — $29.4
17. Netherlands — $29.3
18. Czech Republic — $25.2
19. Türkiye — $24.6
20. Croatia — $24.3

Insights for affiliates:

• The age of German TikTok users continues to rise, and with properly configured targeting for the 30+ segment, you can achieve high-quality traffic.
• Up to date TikTok trends adapted to Dating vertical increase CTR.
• The German audience responds better to DE-language text, ENG can also be used, but conversion will be lower.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Slovenia #2

Hi, everyone! In our weekly eCPM ranking this week, Adult Dating vertical. Slovenia ranked in second place with $57.3. Despite the high conversion cost, GEO remains extremely attractive.

TOP-20 Countries by eCPM:

1. 🇳🇿 New Zealand — $64.7
2. 🇸🇮 Slovenia — $57.3
3. 🇦🇺 Australia — $51.2
4. 🇭🇷 Croatia — $49.7
5. 🇮🇱 Israel — $48.4
6. 🇨🇦 Canada — $47.8
7. 🇧🇪 Belgium — $43.5
8. 🇸🇪 Sweden — $42.9
9. 🇺🇸 United States — $41.8
10. 🇩🇰 Denmark — $41.5
11. 🇬🇧 United Kingdom — $40.2
12. 🇨🇭 Switzerland — $37.6
13. 🇩🇪 Germany — $35.8
14. 🇦🇹 Austria — $35.2
15. 🇬🇷 Greece — $29.8
16. 🇳🇴 Norway — $29.5
17. 🇨🇿 Czech Republic — $27.3
18. 🇫🇷 France — $24.1
19. 🇳🇱 Netherlands — $22.6
20. 🇪🇸 Spain — $19.3

Insights for affiliates:

• Adult audience. Average age is around 44, with men aged 30-55 being the most active. Those over 45 are especially keen on dating and webcams.
• Smartlinks are a must-have for traffic with push notifications and pop-ups. They maximize monetization of each click in low-traffic conditions and mixed audiences.
• Creatives with a city reference (macro [CITY]) boost CR. Example: “Are you from Maribor? Me too 💬” This approach is particularly relevant for this geo, as the country is small and personalization by city will have a good effect.

[LosPollos]

TOP-20 by eCPM in Cams: France #1

Did you know that France is one of the world’s largest consumers of adult content? Our new eCPM ranking confirms this, with France in first place at $78.4.

TOP-20 Countries by eCPM:

1. 🇫🇷 France — $78.4
2. 🇸🇮 Slovenia — $73.5
3. 🇦🇺 Australia — $68.9
4. 🇨🇭 Switzerland — $62.1
5. 🇮🇱 Israel — $60.4
6. 🇫🇮 Finland — $57.3
7. 🇸🇪 Sweden — $54.8
8. 🇮🇹 Italy — $51.6
9. 🇸🇰 Slovakia — $49.2
10. 🇨🇿 Czech Republic — $47.3
11. 🇩🇰 Denmark — $45.1
12. 🇬🇷 Greece — $39.6
13. 🇬🇧 United Kingdom — $37.4
14. 🇩🇪 Germany — $35.8
15. 🇺🇸 United States — $31.2
16. 🇳🇴 Norway — $27.9
17. 🇪🇸 Spain — $21.5
18. 🇦🇷 Argentina — $19.3
19. 🇧🇪 Belgium — $18.6
20. 🇵🇱 Poland — $17.2

Insights for affiliates:

• France is one of the most regulated GEOs in Europe. Targeting must focus strictly on the 18+ audience, since other users will not pass KYC.
• Avoid any elements that imitate real social-media UI, as this significantly increases the risk of bans.
• Use the French language along with city-level localization
• Organic search remains one of the highest-quality channels because users actively look for this type of content themselves.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Sweden #1

The holidays are approaching, the New Year spirit is slowly coming, and we are here with an updated eCPM rating. This week, the focus is on Sweden and the casual dating vertical with $67.3.

TOP-20 Countries by eCPM:

1. 🇸🇪 Sweden — $67.3
2. 🇨🇭 Switzerland — $61.4
3. 🇦🇺 Australia — $58.8
4. 🇳🇱 Netherlands — $57.3
5. 🇳🇴 Norway — $52.6
6. 🇬🇧 United Kingdom — $46.7
7. 🇩🇪 Germany — $44.2
8. 🇦🇹 Austria — $42.6
9. 🇺🇸 United States — $39.4
10. 🇨🇦 Canada — $36.2
11. 🇫🇮 Finland — $34.1
12. 🇹🇷 Turkey — $33.7
13. 🇵🇱 Poland — $29.3
14. 🇮🇹 Italy — $26.5
15. 🇮🇩 Indonesia — $24.9
16. 🇫🇷 France — $22.6
17. 🇲🇽 Mexico — $20.8
18. 🇪🇸 Spain — $19.9
19. 🇧🇷 Brazil — $18.3
20. 🇺🇦 Ukraine — $17.5

Insights for affiliates:

• Life hack: if you are “inspired” by the visuals of well-known Swedish brands, trust in your creative work will be higher.
• The adult audience in Sweden is quite wealthy.
• As always, it is important to remember about localization – Swedish comes first.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Denmark #1

Hello everyone! We are back from the New Year holidays and continuing our weekly eCPM rankings. This week, the focus is on the Adult Dating vertical, with Denmark taking first place with $69.3.

TOP-20 Countries by eCPM:

1. 🇩🇰 Denmark — $69.3
2. 🇳🇿 New Zealand — $62.5
3. 🇦🇹 Austria — $59.7
4. 🇦🇺 Australia — $57.2
5. 🇰🇿 Kazakhstan — $54.5
6. 🇭🇷 Croatia — $53.7
7. 🇩🇪 Germany — $48.3
8. 🇨🇦 Canada — $46.9
9. 🇺🇸 United States — $45.5
10. 🇸🇪 Sweden — $44.7
11. 🇨🇭 Switzerland — $38.2
12. 🇧🇪 Belgium — $35.4
13. 🇬🇷 Greece — $32.8
14. 🇬🇧 United Kingdom — $31.9
15. 🇫🇷 France — $28.3
16. 🇺🇿 Uzbekistan — $26.6
17. 🇮🇱 Israel — $25.4
18. 🇨🇿 Czech Republic — $23.7
19. 🇳🇴 Norway — $21.4
20. 🇪🇸 Spain — $19.2

Insights for affiliates:

• Proximity-based geotargeting is crucial for this GEO; it is better to focus on Copenhagen, Aarhus, Odense, and Aalborg.
• The 30+ segment is a “gold mine” for affiliates. People in this age group are often financially stable and are looking for either serious relationships or short-term connections.
• Using local memes, irony regarding the complexity of the Danish language, or jokes about the weather (“Winter is long, find someone to keep you warm”) builds loyalty and trust.
• Localization: While Danes speak excellent English, ads in the Danish language convert significantly better.

[LosPollos]

TOP-20 by eCPM in Cams: Czech Republic #1

Happy Friday everyone! In our weekly eCPM TOP, the Cams vertical takes the lead this week, with the Czech Republic ranking #1 at an eCPM of $75.8.

TOP-20 Countries by eCPM:

1. 🇨🇿 Czech Republic — $75.8
2. 🇪🇪 Estonia — $73.6
3. 🇸🇰 Slovakia — $71.2
4. 🇮🇱 Israel — $69.8
5. 🇧🇾 Belarus — $64.3
6. 🇳🇴 Norway — $61.2
7. 🇮🇹 Italy — $59.7
8. 🇸🇪 Sweden — $58.4
9. 🇫🇷 France — $53.6
10. 🇮🇪 Ireland — $47.1
11. 🇨🇭 Switzerland — $45.9
12. 🇭🇷 Croatia — $42.8
13. 🇬🇧 United Kingdom — $36.1
14. 🇩🇪 Germany — $35.7
15. 🇫🇮 Finland — $29.4
16. 🇺🇸 United States — $26.8
17. 🇪🇸 Spain — $23.1
18. 🇵🇱 Poland — $19.5
19. 🇳🇱 Netherlands — $17.4
20. 🇦🇹 Austria — $16.8

Insights for affiliates:

• Creatives in the Czech language deliver a noticeably higher CR than English versions, even among younger audiences.
• Czech users respond not only to “hot” content, but also to clear value propositions and bonuses.
• A high level of tolerance toward ***uality, gender diversity, and alternative relationship models directly increases acceptance of webcam platforms as a “normal” form of online entertainment in the Czech Republic.

[LosPollos]

TOP-20 by eCPM in TikTok: Austria #1

Hey everyone, it’s been a while since TikTok showed up in our weekly rankings, so it’s time to bring it back. This week, we’re looking at the TikTok Dating vertical, and Austria is taking a strong first place with an impressive $92.6 eCPM.

TOP-20 Countries by eCPM:

1. 🇦🇹 Austria — $92.6
2. 🇨🇭 Switzerland — $75.4
3. 🇳🇿 New Zealand — $63.6
4. 🇩🇪 Germany — $55.1
5. 🇺🇸 United States — $53.8
6. 🇯🇴 Jordan — $48.9
7. 🇺🇦 Ukraine — $47.6
8. 🇵🇪 Peru — $43.8
9. 🇦🇺 Australia — $41.4
10. 🇸🇰 Slovakia — $39.2
11. 🇨🇾 Cyprus — $37.9
12. 🇰🇿 Kazakhstan — $36.2
13. 🇨🇦 Canada — $33.7
14. 🇬🇪 Georgia — $32.9
15. 🇩🇰 Denmark — $32.7
16. 🇬🇧 United Kingdom — $30.7
17. 🇫🇷 France — $29.2
18. 🇵🇰 Pakistan — $27.1
19. 🇳🇱 Netherlands — $26.1
20. 🇳🇬 Nigeria — $25.9

Insights for affiliates:

• In Austria, messaging around casual dating or shared activities performs especially well, as it also helps reduce moderation risks.
• Localization matters: not just generic DE, but specifically AT-DE. Phrases that feel “German-style” can come across as foreign, so make sure to test Austrian slang and local expressions.
• Use backgrounds in your creatives that resemble Austrian cities (Vienna, Graz, Salzburg) or natural landscapes (the Alps) — this can significantly boost engagement.
• TikTok Music Charts Austria is basically your shortcut to the For You page. Just pick trending local sounds from there and plug them into your creatives to boost your chances of going viral.

[LosPollos]

TOP-20 by eCPM in GayDating: Belgium #1

Hello everyone! It’s already the end of January, the first month of 2026 flew by incredibly fast. We’re back with a new eCPM ranking: this week, the spotlight is on the Gay Dating vertical in Belgium, with an eCPM of $51.8. And, as always, you’ll find useful insights for affiliates in the post.

TOP-20 Countries by eCPM:

1. 🇧🇪 Belgium — $51.8
2. 🇦🇺 Australia — $44.7
3. 🇳🇿 New Zealand — $40.1
4. 🇨🇭 Switzerland — $39.4
5. 🇨🇦 Canada — $38.9
6. 🇺🇸 United States — $37.2
7. 🇩🇪 Germany — $33.6
8. 🇬🇧 United Kingdom — $31.2
9. 🇳🇱 Netherlands — $29.5
10. 🇩🇰 Denmark — $28.1
11. 🇵🇱 Poland — $27.0
12. 🇮🇪 Ireland — $26.3
13. 🇭🇷 Croatia — $25.9
14. 🇵🇹 Portugal — $25.8
15. 🇵🇰 Pakistan — $25.7
16. 🇪🇸 Spain — $25.3
17. 🇰🇿 Kazakhstan — $25.1
18. 🇨🇿 Czech Republic — $24.6
19. 🇦🇹 Austria — $23.8
20. 🇮🇹 Italy — $23.5

Insights for affiliates:

• Shorts and Reels featuring real people convert better than static banners.
• Localization: French is more common in Brussels and Wallonia, while Dutch is used in Antwerp and Ghent. English performs very well in Brussels due to the large expat community. Try using automatic localization based on browser language so users see creatives in the language they are most familiar with.
• Use a comic-style approach in your creatives. Comics are popular in Belgium, so this visual style increases engagement, builds trust, and makes ads feel more native to the local audience.

[LosPollos]

TOP-20 by eCPM on Facebook: Finland #1

Hello everyone! Wishing you a great weekend. We’re back with our weekly eCPM digest.
This week, we’ve prepared a ranking for Facebook Dating, with Finland leading the list at $86.7 eCPM.

TOP-20 Countries by eCPM:

1. 🇫🇮 Finland — $86.7
2. 🇱🇺 Luxembourg — $81.4
3. 🇳🇴 Norway — $79.3
4. 🇩🇰 Denmark — $76.2
5. 🇨🇭 Switzerland — $68.5
6. 🇩🇪 Germany — $64.1
7. 🇧🇪 Belgium — $62.9
8. 🇦🇹 Austria — $58.3
9. 🇸🇪 Sweden — $54.1
10. 🇦🇺 Australia — $52.6
11. 🇨🇦 Canada — $49.7
12. 🇸🇮 Slovenia — $43.8
13. 🇨🇿 Czech Republic — $36.5
14. 🇳🇿 New Zealand — $32.9
15. 🇬🇧 United Kingdom — $31.4
16. 🇳🇱 Netherlands — $28.7
17. 🇮🇪 Ireland — $25.9
18. 🇺🇸 United States — $18.3
19. 🇪🇸 Spain — $16.4
20. 🇭🇷 Croatia — $15.2

Insights for affiliates:

• The Finnish language is unique, and machine translation often looks unnatural. Use native speakers or high-quality human translation. While English performs well in Finland and is widely spoken, using Finnish typically delivers higher conversion rates.
• Consider funnels via FB Messenger or WhatsApp. Finns value privacy and prefer starting with a conversation in a messenger. The conversion from a click to a started chat can be cheaper than direct website registration.
• February 14 is impossible to ignore – Valentine’s Day is the key seasonal moment. Leverage it in your creatives with messages like: “Find someone you won’t get bored with on this day.”