what is the difference between google analytics 4 and universal analytics? - Site Owners Forums

tap2do · 07-29-2022, 02:29 AM

Hi Digital Marketers!

Kindly differentiate between google analytics 4 and universal analytics?

pharmasecure · 07-31-2022, 08:46 PM

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users.

07-29-2022, 02:29 AM	#1
tap2do Registered User Join Date: Nov 2016 Posts: 274	what is the difference between google analytics 4 and universal analytics? Hi Digital Marketers! Kindly differentiate between google analytics 4 and universal analytics? __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. SEO DUBAI ! If getting on the 1st page of Google is your goal, we can proudly say that we are best at it

07-31-2022, 08:46 PM	#2
pharmasecure Registered User Join Date: Jun 2018 Posts: 508	Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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