What are the difference between SEO and SEM? - Site Owners Forums

ngoclan98 · 07-28-2016, 07:13 AM

What are the difference between SEO and SEM?

vali chính hãng · 07-31-2016, 08:01 PM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

vali chính hãng · 07-31-2016, 08:03 PM

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[18] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

marvinsam · 08-01-2016, 05:48 AM

SEO search engine optimization is the process to optimise your webpage and rank it to on SERP
SEM search engine marketing is the process of promotion of your website using Internet

07-28-2016, 07:13 AM	#1
ngoclan98 Registered User Join Date: Jul 2016 Posts: 41	What are the difference between SEO and SEM? What are the difference between SEO and SEM?

07-31-2016, 08:01 PM	#2
vali chính hãng Registered User Join Date: Jul 2016 Location: hồ chí minh Posts: 18	Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. __________________ Cung cấp To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| Cập nhật các *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.*

07-31-2016, 08:03 PM	#3
vali chính hãng Registered User Join Date: Jul 2016 Location: hồ chí minh Posts: 18	SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting. Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[18] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar. __________________ Cung cấp To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| Cập nhật các *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.*

08-01-2016, 05:48 AM	#4
marvinsam Registered User Join Date: Apr 2016 Posts: 542	SEO search engine optimization is the process to optimise your webpage and rank it to on SERP SEM search engine marketing is the process of promotion of your website using Internet __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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