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#1 |
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Join Date: Feb 2013
Location: Bangalore
Posts: 1,148
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8 Easy Steps to Build a Successful Social Media Strategy
1. Choose Social Goals
Figure out what you're looking to achieve. Are you leaning towards getting your brand out there, attracting leads, or increasing your sales? 2. Do a Current Social Media Audit/Competitor Social Media Audit - What’s working and what’s not? - Who is engaging with your content? - What platforms are your audience most active on? - How does your social media presence compare to your competition? 3. Identify Your Target Audience You need to know your target audience so you can create content they will like, comment on, and share with others. 4. Select the Right Social Platforms Keep in mind that certain social platforms may be more effective than others for your business. 5. Develop a Content Strategy - What type of content will you create? - Will you post videos, images, or text-based content? - What topics will you cover? 6. Monitor and Analyze Your Results Use analytic tools to measure your performance against the goals, business objectives, and metrics you set earlier. 7. Reporting Report weekly, monthly, quarterly, and yearly. Pull data directly from social platforms or tools like Later or Sprout Social. 8. Connect with Your Community Dive into those comments and messages—respond, ask for feedback, and most importantly engage with your community’s content.
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#2 |
Registered User
Join Date: Mar 2017
Location: Canton, Ohio USA
Posts: 485
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very helpful tips thanks for sharing this post keep sharing
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