07-31-2021, 09:55 AM
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Registered User
Join Date: Feb 2013
Location: Bangalore
Posts: 1,097
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Target specific keywords in PPC
Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking. So make sure you add in negative keywords.
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