07-14-2021, 06:46 AM
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Registered User
Join Date: Feb 2013
Location: Bangalore
Posts: 1,095
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Ctr
Click-through rate (CTR) is the ratio of clicks to impressions on a mobile advertising campaign. CTRs are calculated by taking the number of clicks on a mobile advertising campaign, dividing it by the overall impressions and then expressing the resultant figure in percentage terms.
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