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Old 03-13-2016, 02:51 PM   #1
Murtin Lyther
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Google breadcrumbs

For sites that Google has deemed to have decent authority, they will auto create breadcrumbs which is a marked advantage against your competitors
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Old 03-13-2016, 10:18 PM   #2
daviddakarai
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Google has endorsed use of breadcrumbs in several of their videos. They are a helpful device for website with complex structure or hierarchy such as eCommerce sites. They not only aid user navigation but also help search engines get a clearer picture about your site's structure. For example if you're using faceted navigation you could end up on a product page that has a long URL and ambiguous placement in the site's hierarchy.
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