On page or Off page

[samuelbacon7]

SEO or search engine optimizations are modifications and activities in order to achieve top positions in search results. We search for products or solutions using web search engines. We type a keyword or search phrase into, for example, Google and for every imaginable combination of words we get a lot of results. One of the most important properties of Google web search engine is that it returns relevant pages. This means that the most important and relevant websites or web pages related to our search phrase are displayed on the first page of results. It is publicly known that about 42% of search engine users click on the firs result. When we are optimizing a web page for particular keyword we make sure that this keyword is present in the page title, in meta description, in meta keywords, we try to use header tags for titles and subtitles, we use relevant anchor texts for all internal links, etc. Which one you prefer most?