Black hat vs white hat SEO?

[ryanchapman]

White hat seo:
This is completely opposite of black hat but it is a good way of doing SEO for a website, this tells that your following google guidelines by implementing necessary changes to your website.

white hat techniques would be mostly like website speed optimization, unique content, unique meta tags and keywords, clean url structure, relevant links pointing to other websites, relevant keywords in each page, keyword related alt tags, using long-tail keywords without repetition, creating quality backlinks without spamming etc.

If we follow this rules and guidelines given by google then your website will see a huge traffic and your clients will be happy. But note that SEO takes times to get results so you need to be patient enough to get the desired reSEOts.

Black hat seo:
Many people use black hat seo techniques because they get the desired results in time which will make their bosses happy, but they don't realize that this techniques will get affected by Google's algorithms which makes their website penalized and spam.

This is like fooling Google in their presence which is an illegal activity and should be avoided, once your website gets addicted to black hat techniques then you will see a lot of spam traffic coming to your analytics data which is also called unnatural traffic.

Because of the client's pressure most of them use this technique to get quick results but they don't understand by implementing this techniques they are making their client website to get spammed and penalized by google and automatically losing reputation in the industry.

Some of the black hat techniques which need to be avoided are cloaking, keyword stuffing, doorway, hidden texts and links, duplicate content, hidden keywords at the backend and irrelevant links pointing to other sites etc.