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06-11-2020, 10:30 AM
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Registered User
Join Date: Mar 2017
Location: Canton, Ohio USA
Posts: 503
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As noted above, other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.
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