How important is the page title?

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The title should contain keywords relating to the page and, in particular, to keywords most likely entered in search engines by those who are potential visitors to a site. In most cases keywords should be in the form of a string of words or a phrase rather than single words. Keyword phrases hold a higher potential for bringing qualified customers to a site since the more detailed a person is in entering a phrase, the more likely they are to be truly interested in the topic of their search. For example, a search engine user entering the keywords "techniques for branding consumer products" is likely to be more interested in that topic than someone who simply enters the search term "branding."