how to increase CPC - Site Owners Forums

manige3e · 09-29-2015, 07:40 AM

In the past, publishers had very little control over what kinds of ads were shown to their visitors. Today Google has given publishers quite a bit more control. You can specify to Google what kind of ads you want your visitors to see.
Google does a great job of finding relevant contextual ads, but you can also experiment with targeting users in peripheral markets.
For example, if you run a men's bodybuilding site, you might experiment with ads targeted at single men, as many bodybuilders are motivated by women. You may or may not get higher CPCs or CTRs; but the only way to know is to test.

shanken · 10-01-2015, 03:28 AM

Quote:

Originally Posted by manige3e

In the past, publishers had very little control over what kinds of ads were shown to their visitors. Today Google has given publishers quite a bit more control. You can specify to Google what kind of ads you want your visitors to see.
Google does a great job of finding relevant contextual ads, but you can also experiment with targeting users in peripheral markets.
For example, if you run a men's bodybuilding site, you might experiment with ads targeted at single men, as many bodybuilders are motivated by women. You may or may not get higher CPCs or CTRs; but the only way to know is to test.

That is why they invented A/B split testing.

09-29-2015, 07:40 AM	#1
manige3e Registered User Join Date: Sep 2015 Location: UNIT 1B THE SUMMIT MANCHESTER ROAD BURNLEY BB11 5HG Posts: 376	In the past, publishers had very little control over what kinds of ads were shown to their visitors. Today Google has given publishers quite a bit more control. You can specify to Google what kind of ads you want your visitors to see. Google does a great job of finding relevant contextual ads, but you can also experiment with targeting users in peripheral markets. For example, if you run a men's bodybuilding site, you might experiment with ads targeted at single men, as many bodybuilders are motivated by women. You may or may not get higher CPCs or CTRs; but the only way to know is to test. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. / To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. / To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. / To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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