Can you mention the difference between SEO and SEM?

[Allisa]

Search Engine Marketing (SEM) has the bigger scope than Search Engine Optimization (SEO) and in fact SEO is part of SEM. SEO is about how you optimize your website so that search engine would rank it higher and hence visible to your customer. SEM on the other hand is more on how you use search engine to market your website, which can involve advertisement, banners, SEO, etc.

Allisa
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