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Old 07-15-2016, 03:22 AM   #4
sudeepkhana
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Join Date: Jan 2016
Location: India
Posts: 1,258
Here are the quick bullets of why it is important:

Prevents multiple URLs for same content (on-site)
Prevents the dilution of link juice/equity to same content URLs
Prevents search engines from choosing "the best" URL over the one you actually want in the SERPs
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