Does Bounce Rate affects SEO of a Website ? - Site Owners Forums

nomi147 · 08-02-2016, 10:45 PM

Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.

As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.

Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people.

Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days.

Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did change on the search engine results page (SERP), and in a little less than half of the experiments, the rankings did not change.

This begs the question:

08-02-2016, 10:45 PM	#2
nomi147 Registered User Join Date: Jul 2016 Posts: 141	Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did change on the search engine results page (SERP), and in a little less than half of the experiments, the rankings did not change. This begs the question: __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Is there any connection between website Page rank and Bounce rate?	sahithya	Search Engine Optimization	2	08-19-2022 06:01 AM
Bounce Rate	Ruby707	Search Engine Optimization	13	03-01-2016 03:09 AM
Bounce Rate & Exit Rate	Ruby707	Search Engine Optimization	4	06-26-2015 02:31 AM
How to Reduce or Decrease Bounce Rate of my site?	Ruby707	Search Engine Optimization	4	06-25-2015 11:32 PM
What is the difference between exit rate and bounce rate?	TUHIN ETERNAL	Search Engine Optimization	1	05-27-2015 03:36 AM

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)