What is considered as more significant, creating content or building backlinks?

[LisaHandson]

I would place Content over Backlinks on any day.
Take for example you are an event manager. Your way of getting clients is via referral from other people whom we can term as people whom you requested to promote your company. Now, you work for the client & the event ends up disastrous. This doesn't puts up a good impression at all.
Similarly, backlinks are mode which create referrals to your website/page. People may well enter the link but you may end up losing the potential consumer if the content is poor.
Additionally, your website would also rank better in search engines if there's a good content.