What is ORM?

[Christi Smith]

ORM refers to Online Reputation Management. In SEO also, as we know rating and reviews also impact website brand. So it's important to properly maintain online presence of website brand you are looking to promote.

Try to demote the ranking of any wrong review of any content which can adversely affect the brand. Publish fresh content and promote it. Increase the ranking of fresh content, this will help you to reduce the ranking of negative content.