11-07-2011, 05:11 AM | #1 |
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Search Neutrality
With the ongoing battle between search giant Google and the Senate Antitrust Committee, it is relevant to understand what exactly is the objective of a truly neutral search engine, ie search neutrality. Here are the most important points.
Equality: Search engines shouldn’t differentiate at all among websites. Objectivity: There are correct search results and incorrect ones, so search engines should return only the correct ones. Bias: Search engines should not distort the information landscape. Traffic: Websites that depend on a flow of visitors shouldn’t be cut off by search engines. Relevance: Search engines should maximize users’ satisfaction with search results. Self-interest: Search engines shouldn’t trade on their own account. Transparency: Search engines should disclose the algorithms they use to rank web pages. Manipulation: Search engines should rank sites only according to general rules, rather than promoting and demoting sites on an individual basis.
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