What is the difference between PPC and SEO?

[stevemartin1928]

PPC is a paid search engine marketing technique while SEO is an organic strategy. There are so many factors that can differentiate these two techniques such as traffic potential, cost, implementation and many others. SEO techniques have proven to be more successful as compared to PPC in terms of producing web traffic for the same search phrase. On the other hand, PPC is faster than SEO for setting up a strategic campaign and getting paid listings. PPC services literally charge per click while SEO does not. For this reason, search engine optimization techniques are beneficial for providing affordable budgets. SEO management is much more complicated than PPC management according to implementation steps.