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Beginners who are not that familiar with search engine optimization (SEO) strategies are often lost when it comes to discussions about linking strategies. Hence, before we can proceed with our discussion on how to gain the most potent links possible, it will be better if we’d first discuss what the different linking strategies are, in essence.

1. One way links. These are described as the best kind of links that you can gain. One way link has one site linking to yours, with no obligation on your part to link back to the same.

2. Reciprocal linking. If you will win a link in a website in exchange for that website’s link to be displayed in your web page, then such is reciprocal linking. Many people believe that search engines frown on reciprocal links. This is, however, not really true, as you will discover later on.

3. Triangular linking. Because of many people’s fear of the possible penalization of reciprocal links, a lot of webmasters have resorted to triangular linking. Site A will link to Site B. Site B will link to Site C. Site C will link back to Site A.

4. Multi-linking. This is similar to triangular linking, but it involves more websites in between.

As much as possible, you should aim for one way links, as in the hierarchy of values, one way links carry the most weight.

How To Get One Way Links

The old fashioned way, of course, is to request other webmasters to display a link to your website. However, the internet has evolved into a “you scratch my back, I’ll scratch yours” landscape. You’d find it difficult to have your link displayed in other websites if you won’t be able to provide something valuable for the webmasters of the same.However, some strategies do seem to work efficiently well when it comes to acquiring one way links. These are:

* Solid content. Webmasters are always on the lookout for high quality information. If such information is unique, they’d have no choice but to link to the same. Information is embodied in content. If you can deliver unique information in a clear and eloquent manner, you’d have many webmasters linking to you easily.

* Article marketing. Webmasters are always on the lookout for fresh content as well. Often, they derive the content they need from the many article directories in the World Wide Web. Since they cannot simply reproduce such articles without citing the accompanying resource box, you can leave your link in the same, and it will be displayed wherever your article will be republished.

* Affiliate program. If you’re selling a digital product, you can set up an affiliate program that will provide affiliate links to your signups. Your signups will promote their affiliate links, and since such will carry your domain name, you’d be able to build the back links to your website.

Why You Need To Build Back Links

80% of the traffic that you will be able to generate for your website will come from the search engines. Hence, the more prominent the position of your website in search engine results, the more visitors you can gain for your web pages.

It’s a constant battle to win the favor of the search engine spiders – those robotic little creatures in charge of indexing your website. And before they can index your website, they must first be able to find it.

And they’ll find it via the trail of back links you’ll leave behind.

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