neelseofast

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

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SEO is the free ranking factor while PPC is paid ranking factor. SEO is the best and long term.

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SEO: You can get first page positions if your web site is optimized for search engines

PPC: You can get your ad on the first page by paying a higher cost per click (CPC)

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SEO, search engine optimization is an organic way to promote your site and increase ranking of your site on SERP.

PPC, pay per click is a paid marketing in which you pay for per click perform on your ads on SERP.

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