With Google’s push for the best user experience possible, failing to implement a responsive web design is a surefire way to:
• Increase negative reviews online
• Decrease web traffic
• Increase bounce rates
• Lose sales
• Lose repeat customers
• And more…
Top 5 SEO benefits of Responsive Web Design
1. Mobile First
Responsive web design has become just as important a priority as search engine optimization, and quality content.
2. Eliminate Duplicate Content
Google’s crawlers do not understand that those are the same brand, and as such you may be hit with duplicate content penalties unless other measures are taken. Working from a “mobile first” perspective allows you to consolidate your content to a single unique URL.
3. Lower Bounce Rate
A properly optimizedmobile site will be intuitive, engaging and will present and provide information in an easy to read and digestway, leading to increased interactions and time spent on pages.
4. Faster Loading Speeds
Optimizing page load speeds has a well-documented linear impact on the customer’s perceived positive experience on your site. Not only that, Google has been very public with the fact that load speed is a ranking signal in their algorithms.
5. User Experience
Ensuring the user experience is a priority comes down to structure, navigation, mobile friendliness and ease of access. Responsive web design makes your site mobile-friendly,and prioritizes both readability and navigation for your visitors.
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